EFP supports 12 Euro films at Shanghai fest
Film sales support to push Euro movies to China's cinemasLONDON -- Movie promotion and trade body European Film Promotion (EFP) is backing the promotional campaigns of a dozen European films at the 13th Shanghai International Film Festival (June 12-20).
Six sales agents and three production companies will be receiving film sales support to push European movies to mainland China's cinemas.
The Shanghai event is one of three Asian industry shindigs the EFP offers support to alongside FILMART in Hong Kong and the Asian Film Market in Pusan, Korea.
Germany's Aktis Film International and the Match Factory, Italy's Intramovies and France's Wide Management are among the sales banners garnering support.
Separately, this year's Shanghai festival will play host to a Nordic Family Film showcase. The showcase is part of the special "Global Village" section of the Shanghai International Film Festival, dedicated to the ongoing Shanghai Expo.
The showcase will open Monday June 14 with a screening of the Finnish animation film "Niko & The Way to the Stars" by Michael Hegner and Kari Juusonen. Other titles set to unspool include "Storm" by Giacomo Campeotto, "The Substitute" by Ole Bornedal and "Through a Glass, Darkly" by Jesper W. Nielsen.