Election ads on track to outpace 2008 spending

4:39 PM PDT 9/20/2010 by Katy Bachman, AP

Nearly every media segment expected to see increases

Political advertising goes into high gear this week: Money will be flying and inventory at TV stations will be tight. Three-quarters of the $3 billion expected windfall will be spent in the next seven weeks, Evan Tracey, president of Kantar Media's Campaign Media Analysis Group, told broadcasters at last week's TVB Forward conference in New York.