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Elisabeth Murdoch’s Shine Group Appoints Camilla Hammer CEO of Shine International

Camilla Hammer Headshot - H 2011

Hammer drops into Shine from Modern Times Group.

LONDON -- Shine Group, founded and run by Elisabeth Murdoch, has hired Modern Times Group (MTG) executive Camilla Hammer to head up its sales and distribution division Shine International.

Hammer joins as CEO of the division and follows the recent relocation of Shine International from LA to London.

She will be based in the British capital and lead an international team of 42.

In her new role, she will be tasked with the exploitation of worldwide intellectual property rights from both the Shine Group and independent producers and networks through formats and tape sales.

Reporting to Shine Group president Alex Mahon, she will commence her new role in early 2012.

Hammer joins Shine from Modern Times Group (MTG) where she was svp, acquisitions.

During her 12 years with MTG, Hammer has held a variety of positions including COO of emerging markets, CEO of Hungary, Head of pay TV & third party channels.

Hammer’s is the latest and most senior appointment in a reshuffled Shine International.

Mahon said: “She [Hammer] will bring to the role knowledge and multiple perspectives from all aspects of content acquisition and distribution, skills which will enable her to both complement and lead the Shine International team. As we relocate and refocus the business, we look forward to her joining us and spearheading Shine International in their next phase.”

Shine International’s unscripted Shine Group properties inlcude The Biggest Loser, The Family, One Born Every Minute, Clash of the Choirs and Masterchef.

The company is currently responsible for the distribution of more than 3,000 hours of broadcast content annually to more than 150 countries worldwide.