Ellen DeGeneres Launches Digital Network With Videos From Tyler Oakley, 'Damn, Daniel' Creators
The Ellen Digital Network will curate existing content, original programming and user-generated content.
Ellen DeGeneres is expanding her efforts online with a new digital network that features a slate of programming from social media talent.
The Ellen Digital Network, launched as a partnership between Ellen Digital Ventures and Warner Bros. TV Group, will curate existing content, original programming and user-generated content, it was announced Wednesday.
Among the creators partnering with the network is Tyler Oakley, who has inked a content development deal for a range of digital projects that could be adapted into TV formats.
Ellen Digital Network also will feature a series based on the viral "Damn, Daniel" video and an animated series Ellen's Pet Dish from Warner Bros. studio Blue Ribbon Content.
"I'm so excited for the Ellen Digital Network," said DeGeneres. "I'll get to showcase amazing talents like Tyler Oakley and tWitch. Plus, I'll finally prove to the world that my pets can speak in human voices."
DeGeneres has made a push into digital in recent years with popular party-game app Heads Up! and the launch of streaming platform Ellentube. Today, The Ellen Show channel on YouTube reaches 16 million subscribers and sees 300 million views per month.
Here is the content slate for the Ellen Digital Network:
Damn, Daniel Boyz
Ellen teams up with "Damn, Daniel" creators Joshua Holz and Daniel Lara for an all-new original series featuring the internet phenomenon debuting on Snapchat later this year.
Ellen’s Pet Dish
From Warner Bros.’ digital production unit Blue Ribbon Content, Ellen’s Pet Dish is an all-new animated series that will take viewers behind the scenes at Ellen’s home. What do Ellen and Portia’s beloved pets do all day while the two are away? They watch TV, of course! Ellen’s Pet Dish chronicles their animated adventures, sassy small talk and comedic commentary on clips from The Ellen DeGeneres Show. There might even be some pet guest stars stopping by …
This original series for ellentube features 4-year-old whiz kid and The Ellen DeGeneres Show favorite Brielle Milla showcasing her smarts on topics ranging from science’s periodic table to the human body, world countries, experiments and more. The first She’s Brielle-iant episode generated more than 18 million views.
tWitch & Allison’s Dance Challenge
Young dancers go head-to-head for the opportunity of a lifetime in this dance-competition series hosted and judged by famed choreographers Stephen “tWitch” Boss (The Ellen DeGeneres Show DJ) and his wife, Allison Holker of ABC's Dancing With the Stars. The first original series for ellentube, tWitch & Allison’s Dance Challenge features six incredible kid dancers vying for a chance to perform on an episode of Ellen. The series has generated more than four million video views to date.
From sleepy pets to mess-making toddlers and more, Ellen loves sharing the best videos sent in by her TV show viewers and online fans. Ellen’s team curates the best of these clips to create weekly episodes of #MadeByYou, which debuts on ellentube. In addition to the user-generated content, compilations also feature best-of moments from The Ellen DeGeneres Show, selected by Ellen and her production team. Episodes currently have more than 32 million views.
Epic or Fail
Ellen’s favorite game to play on her show has become a new series for ellentube, hosted by beloved shorts-wearing Ellen Show staffer Andy Zenor. The program showcases user-generated videos and allows viewers to play along in real time, guessing whether the results of the stunts in the videos will be an epic success or a massive fail.