Now that Bill Clinton and Alec Baldwin have jumped on the celebrity vegan bandwagon, Hollywood needs more vegan restaurants to add to Real Food Daily and Hollywood hangout Cafe Gratitude.
Well, vegans Ellen DeGeneres and Portia de Rossi are investing with singer Chrissie Hynde and producer Steve Bing in a new vegan restaurant that will open on Ventura Boulevard in the San Fernando Valley.
In August, DeGeneres launched a new website Going Vegan with Ellen that includes recipes, frequently asked questions, resources and info on celebrities who have gone vegan (Mike Tyson, Lea Michele).
Pre-eminent vegan chef Tal Ronnen will do the menu. Ronnen catered the couple's vegan wedding and also is known for preparing meals for a 21-day vegan cleanse undertaken by Oprah Winfrey in 2008. He's the author of the cookbook The Conscious Cook.
Designer Waldo Fernandez, who designed everything from interiors for Brad PItt and Anjelina Jolie and L.A.'s Soho House, will be creating the space, a rep for DeGeneres says.