Ellen DeGeneres Requests Overnight Delivery of #TheDress
A spokesperson for the dress company said a white-and-gold version is already in the works.
Ellen DeGeneres has already requested an overnight shipment of the dress that broke the Internet Thursday, presumably to end the heated debate once and for all on her show, a spokesperson for the dress company told The Hollywood Reporter.
Ian Johnson, creative manager of Roman Originals, told THR that the company shipped one of the infamous black-and-blue dresses to Ellen first thing Friday morning via the fastest express delivery available. Since the shipment went out Friday, the earliest it would make it to her show is Monday.
Johnson wouldn't elaborate on Ellen's plans for the dress, but said the company also was in the process of designing a white-and-gold version "just to mess with people." He said the white-and-gold version should be available for purchase in a couple weeks.
As for sales, Johnson estimates it is experiencing a 500 percent increase over what the company typically sees and a 2,000 percent increase in website traffic.
Johnson told THR, if sales continue at the present rate, the company won't have enough inventory to last through the weekend. Roman Originals is already in the process of ordering additional inventory to meet the massive surge in demand.
Johnson also said the U.K.-based company isn't concerned with other clothing manufacturers knocking off the design — at least not yet. "We're not going to go to America and force people to stop making it, but we are the original. We haven't hired lawyers, but we will take another view when this — well, hopefully it never ends — but we'll take another view in a couple days."
Referencing the social media mayhem, Johnson said, "People are aware it's a Roman dress. We know we're the ones that made the dress."
Johnson said Roman Originals has been trying to reach out to the Tumblr user who started the dress craze on social media, but so far, the company has been unsuccessful. "We'd like to send her a few free dresses," Johnson said.