'Elvira' turns up at Fox Reality

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Fox Reality has given the green light to "The Search for the Next Elvira," in which the Mistress of the Dark — portrayed by Cassandra Peterson — will seek "a surrogate handmaiden with whom to share her personal appearance duties."

The series will feature 13 contestants — culled from an open "casket call" taking place July 13 at the Queen Mary in Long Beach, Calif. — competing to see whether they can look the part and present the same persona as the Elvira character. Three hourlong episodes will air starting at 9 p.m. Oct. 13. After the second episode Oct. 20, viewers can vote for the winner, who will be announced during the live finale on Halloween.

The show is produced by Queen "B" Prods. and Panacea Entertainment in association with Natural 9 Entertainment. Peterson's producing partner, Panacea CEO Eric Gardner, is executive producing with Peterson, who created the character.

"We receive hundreds of Elvira appearance requests every year," Gardner said. "We began dreaming of a world in which there would eventually be legions of franchised Elviras, including one in every shopping-mall atrium in the country each Halloween season. Fox Reality has given us the opportunity to anoint the first recruit."

Added Elvira: "There are simply too many ghastly engagements for one Mistress of the Dark to entertain. I am searching for someone to share my tricks with — someone to help spread the Halloween spirit."
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