EMI feeding YouTubers

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London — EMI Music, Google and YouTube have struck what the parties jointly describe as a "milestone partnership" giving YouTube users access to audio and video repertoire from the music major.

Under the terms of a new agreement unveiled Thursday, the British-based music group has agreed to give YouTube users "unprecedented" access to authorized sound and visual recordings from its roster, which includes David Bowie, Coldplay, Gorillaz, Lily Allen and the Decemberists.

"With this deal, all four of the world's major music companies are now official YouTube partners," said Chad Hurley, CEO and co-founder of YouTube. "EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies."

Said EMI Group CEO Eric Nicoli, "Working with YouTube under this agreement meets EMI's objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenue for our business and our creators."

As part of the arrangement, EMI Music will liaise with YouTube and its parent Google to develop revenue-generating business models that will enable the company to track, monetize and control its content.

"Through this agreement, EMI Music and its artists will be fairly compensated for their work," Nicoli said.

Lars Brandle is global news editor at Billboard.
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