Emma Roberts Is Now an Avatar for 'Covet Fashion'
If your dream is to dress the actress, it's about to come true.
Actress and full-time fashionista Emma Roberts has a new gig — as the very first "Covet Host" for mobile styling app Covet Fashion.
The job comes with its own avatar (seen above), along with additional responsibilities as the face of the app. Users can engage with Roberts by styling her avatar as part of a "Day in the Life of Emma Roberts" series. Though a press release doesn't mention anything about spending time with real-life beau Evan Peters as part of that 24-hour period, it does say that users will get to dress Roberts for everything from "a red-carpet fitting to cocktails with her co-stars."
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Roberts says she's "honored" to be the new face and newly installed host. "For me, fashion fuels confidence but also is a true form of self-expression, and I love that Covet is able to provide that experience digitally," she adds. "I’m excited to be the source of inspiration and can’t wait to see how users dress me."
Roberts is not the first partner for Covet. Most recently, the app partnered with fashion house Yigal Azrouel for his spring 2016 show, winning the W Magazine and Decoded Fashion Fashion Futures Award for "Killer Consumer Experience." Other strategic partners have included the Council of Fashion Designers of America and The Coveteur.