Emmy ceremony pushed up a week


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The 61st Primetime Emmy Awards will air a week earlier than previously scheduled.

Originally slated for Sept. 20, the awards show will take place Sept. 13.

The reason: CBS, which carries the Emmys this year, has an NFL doubleheader Sept. 20, which could bleed into primetime and delay the start of the show.

"This is better for the live event, the broadcast and our audience at home," said Jack Sussman, CBS' executive vp specials, music and live events.

The original date for the broadcast was set before the NFL released its 2009 TV schedule.

In addition to preventing a possible delay, the move to Sept. 13 also will pit the primetime Emmys against the lower-profile Bears-Packers NFL game on NBC. Had the Emmys aired Sept. 20, the show would've faced the marquee Giants-Cowboys showdown.

The primetime Emmys traditionally air on the last Sunday before the start of the broadcast season. The last time the date for the show was moved up was in 2006, when host NBC pushed the ceremony to Aug. 27, before the season opener of its "Sunday Night Football."

The move of the primetime Emmys creates a scheduling conundrum for the Creative Emmy Awards, slated for Sept. 12. The ceremony usually takes place a week before the primetime show, but a shift to Sept. 5 would put it smack in the middle of the Labor Day weekend.

"The rescheduling of the Primetime Emmy Awards telecast may affect the location and date of the Creative Arts Awards, which is currently under consideration," the Academy of TV Arts & Sciences said Monday.

The 61st Primetime Emmy Awards is being produced by Don Mischer Prods. Emmy nominations will be announced July 16.
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