Emmy Rossum, Kiernan Shipka Step Out for Tory Burch's New Rodeo Drive Store Opening

Courtesy of Tory Burch

New York designer Burch also was joined by stars like Rashida Jones and Jaime King for the opening of her new three-story retail emporium in Beverly Hills.

New York designer Tory Burch opened her new store on Rodeo Drive Tuesday night, with a plethora of pretty girls wearing her upcoming season's playful designs, fabulous music, the best champagne -- and lots of it. Of course, she already has established L.A. stores on Robertson, in Santa Monica, in Century City, in Malibu -- and at South Coast Plaza, too.

Burch herself -- the best model of her own clothes -- was wearing a cropped pale blue raw silk jacket with giant crystal buttons that look like brooches, matching boot-cut trousers, and a printed shirt that fell outside the trousers like a tunic. The new store has three floors; the top floor's large outdoor terrace was packed with stylists, retailers, scenesters, editors (Elle's Joe Zee, the L.A. Times' Booth Moore) and fashion people. Running up and down the stairs -- in heels -- was actually a popular activity.

PHOTOS: Golden Globes Fashion: The 22 Most Stylish Moments of All Time

With the event falling just days after the Golden Globes, everyone was assessing who looked great at Sunday's awards show -- Cate Blanchett and Lupita Nyong'o came out on top of pretty much everyone's list -- and even Jared Eng from agreed it was a pretty good year for Globes style. A short film, directed by photographer Lisa Eisner (who arrived on the scene with her husband, Eric), was shown, celebrating the vintage-inspired Cali vibe for the fashion house's new collection.

It seemed like most of the ladies who attended -- Rashida Jones, Kiernan Shipka, Isla Fisher, Jessica Alba, Hailee Steinfeld, Emilia Clarke, Emmy Rossum, Brooklyn Decker, Jaime King and Ahna O'Reilly -- wore looks from the spring collection of floral and embroidered tops and bottoms, and tiered A-line dresses. Not that we ever doubted it before, but this is where we realized just how smart Tory’s people are -- by scheduling the store opening for the week between the Globes and the SAG Awards, they were able to invite the biggest A-listers in town.


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