TV Academy Swaps DVD Screeners for Google Chromecast
The multiyear deal will have Emmy voters stream nominated shows on a private over-the-top platform.
Change is coming fast to the Television Academy. The same year that members have switched over to online voting, Emmy screeners will now be delivered digitally as well.
The Academy announced a multiyear partnership with Google on Tuesday afternoon, promising delivery of Chromecast devices to members in an effort to dramatically trim the volume of DVD screeners sent out every year. Per the new deal, screeners will be available on a members-only website and streaming app via the tiny USB drives.
"This multiyear commitment with Google will provide a superior experience for viewing Emmy-nominated content," said academy president and COO Maury McIntyre. "It also gives our members a great way to view programming across their devices year-round."
A green move, it also coincides with the widening of the voting pool — no more blue-ribbon panels — and the approaching start of the final round of voting. The TV Academy will announce 2015 Emmy nominees on Thursday morning.
This decision further solidifies the move away from DVDs. Many networks, most recently HBO, have opted for digital delivery of screeners.