It's been a busy week for German car company Audi and luxury fashion house Altuzarra. On Sunday, the duo hosted a celebration at Cecconi's West Hollywood to kick off Emmys Week, which welcomed TV's biggest stars including Modern Family's Julie Bowen, Jesse Tyler Ferguson, Mad Men's Jessica Pare and The Big Bang Theory's Mayim Bialik.
On Wednesday morning, Audi — a sponsor of the Emmys for the third consecutive year — again teamed up with CFDA Award-winning designer Joseph Altuzarra to unveil the official, Audi-backed Green Room for Sunday's 65th annual festivities.
Altuzarra, who recently presented his spring 2014 collection at New York Fashion Week and arrived in L.A. on Saturday, was approached about the project — his first foray into interiors — roughly a month ago.
"When we started discussing this project, there was very much this idea of Audi being about efficiency and luxury," the Paris-born, New York-based designer (who wore a Band of Outisders jacket and Chavet button down to the unveiling) told The Hollywood Reporter during the intimate reveal. "[We looked at] how we could convey that idea in the interior, making this space feel very special and very much part of the Altuzarra and Audi brand."
Upon entering the Green Room, guests will be welcomed by full-length mirrors before taking a step into the chic room. Inside, the lavendar-painted space is furnished with two custom-made couches, including a long, purple suede sofa decked out with plenty of cushions, and even chargers for powering cell phones. Meanwhile, the rest of the luxe touches -- a gold bar cart with fancy drinking glasses, cream-colored cushioned chairs and a gold-framed mirror lined with fresh moss -- were hand-sourced by Altuzarra from "a lot of antique and vintage dealers in Los Angeles."
"There's this French side of the [Altuzarra] brand -- that's where the molding came from, and then there's also the American side with 1970s furniture -- a more pragmatic approach to the furnishing," said Altuzarra. "I think there's also this idea of efficiency, modularity of the furniture that things would be multi-use."
According to the clothier — a former Marc Jacobs intern and assistant to Givenchy helmer Ricardo Tisci — designing an apparel collection is actually quite similar to creating an interior.
"I think in both cases, there is very much this duality of formal and functional aspect. In this particular case, we wanted it to feel intimate and special for the people in the room being framed by it," explained the winner of this year's prestigious U.S. Woolmark Prize. "And you very much want clothing to function that way as well. You want people to feel beautiful."
Although he didn't look to his own "more mid-century, modernist" living aestetic for inspiration, he added, laughing, "I wish I did! […] What was so wonderful about this space was we were able to create a completely different environment because of the walls and flooring, which unfortunately, I'm not able to do in my own apartment."
After spending a couple of days in L.A., exploring and researching at local haunts including The Way We Wore and Mister Freedom, Altuzarra heads back to New York on Wednesday and won't be attending this year's Emmy Awards.
However, as a fan of Breaking Bad and Homeland, the self-admitting TV lover shared how Claire Danes, who recently shot a TV ad campaign for Audi, is his favorite actress on the red carpet, "She has this effortlessness about her. Her style is also very much iconic and personal."