Emmys: Tatiana Maslany, 'Game of Thrones' Dominate Social Media
Maslany's first win for 'Orphan Black' was the biggest topic on both Twitter and Facebook.
Tatiana Maslany, Rami Malek, Sarah Paulson and Game of Thrones dominated the talk on social media Sunday night among those who were chiming in on the Emmys.
According to Twitter, the most-discussed moment of the night was Orphan Black star Maslany's win for best actress in a drama — her first Emmy win ever. That was followed by Mr. Robot star Rami Malek's win for best actor in a drama — his first-ever win as well — along with Game of Thrones' win for best drama, Veep's win for best comedy and The People v. O.J. Simpson: American Crime Story star Sarah Paulson's win for best actress in a limited series (another first-time winner).
The most-tweeted about stars were (in order) Maslany, Paulson, Malek, Saturday Night Live's Kate McKinnon, first-time winner for best supporting actress in a comedy series, and Veep star Julia Louis-Dreyfus, marking her fifth win for best actress in a comedy series.
Perhaps not surprisingly, based on the other data, the top five most-tweeted-about series were Game of Thones, followed by Orphan Black, Mr. Robot, The People v. O.J. Simpson and Veep.
The most retweeted tweet of the night was Hillary Clinton's congratulatory message to McKinnon, who portrays the Democratic presidential candidate on SNL:
Congratulations on your Emmy, Kate! Big fan of yours, too. pic.twitter.com/w00QO1GwyH— Hillary Clinton (@HillaryClinton) September 19, 2016
According to MVPindex, Game of Thrones was the top-ranked show on all of social media Sunday night in terms of reach and engagement. At its peak, it was mentioned by users nearly 83,000 times after winning the Emmy for best drama series. SNL was the 18th-ranked show on social media, with McKinnon earning the fifth-most Twitter mentions among winners with a total nearly 22,000.
MVPindex also said that People v. O.J. Simpson's Paulson was the fourth-most mentioned winner on Twitter with nearly 45,000 mentions, while her co-star and fellow winner Courtney B. Vance was sixth (nearly 17,000 mentions). Maslany garnered nearly 82,000 mentions, putting her in second, while Malek came in second with nearly 48,000 mentions.
Meanwhile, Facebook also released data related to Emmys posts on Monday morning, noting that more than 9 million people had 14 million interactions related to the awards show.
The top moments was Maslany's win, followed by Game of Thrones' win for best drama (which broke a record for the most Emmy wins for a series, with a total of 38) and Sterling K. Brown's win for best supporting actor in a limited series or TV movie for The People v. O.J. Simpson.
And Instagram noted that 7.5 million users had 21 million interaction around the Emmys. The top Instagram photos were from Emilia Clarke, Aziz Ansari and Kerry Washington:
The top Instagram video also came courtesy of Clarke: