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Tina Fey, Jerry Seinfeld Front Emmy Icons 2013 Portfolio

Page 9

REALITY'S FIRST FAMILY

Ozzy, Kelly, Jack and Sharon Osbourne (2 noms, 1 win)

If pundits thought an MTV docuseries about an aging British metal musician and his colorful family was a long shot in 2002 to beat Bravo's Harvey Weinstein-produced Project Greenlight for best reality program, they weren't alone.

"I remember thinking, 'Why should we go to the Emmys? We're not going to win,' " says Jack Osbourne of being nominated for The Osbournes, which revealed the private lives of him, dad Ozzy, sister Kelly, mom Sharon and the tiny dogs inside their Beverly Hills mansion. Says Kelly, "I nearly fell out of my chair when they called our name!"

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Before audiences knew how to spell "Kardashian," The Osbournes created the modern family-reality format with its 24-hour-a-day coverage of the quirks, fights, cancer scares and, in Ozzy's case, near-inaudible musings about life. Conceived by Sharon, The Osbournes was an instant hit when it premiered in early 2002 -- more than 4 million viewers tuned in -- and was MTV's highest-rated series until its 2005 finale. The show created the prototype for reality's biggest hits, including E!'s Kardashians trifecta, Bravo's Housewives franchise and the top-rated Duck Dynasty.

Eight years later, former wild child Kelly, 28, is a longtime co-host of E!'s Fashion Police and active in various fashion and philanthropy efforts. Jack, 27, now a father and publicly battling multiple sclerosis, is competing this season on ABC's Dancing With the Stars. And Sharon, 60, credited with reviving her 64-year-old husband's music career with the international summer music festival Ozzfest, is a co-host on CBS' hit chat show The Talk and appeared as a judge on America's Got Talent and Britain's version of The X Factor. "But don't ask Ozzy how the show changed his life … he never actually watched it," laughs Sharon. Says Ozzy: "It's true. I was drunk."

Photographed by Ramona Rosales on Aug. 27 at The Hollywood Tower in Hollywood

Next … The Documentary Queen: Sheila Nevins