Endemol gains in all genres, regions

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AMSTERDAM  -- "Big Brother" creator Endemol said Thursday that a sound performance in the first half of the year continued into the third quarter, with the company enjoying growth in all genres and most of its territories.

Earlier share gains were practically erased though as there was no news update about parent company's Telefonica's sale of the company.

"In the third quarter, we have continued to perform strongly across the group," Endemol CEO Elias Rodriguez-Vina said. "We are confident that the full year results will continue to show growth in (revenue), and looking further ahead, we remain optimistic about the future of the group."

The company upgraded its revenue growth forecast for 2006 to more than 15% from its previous guidance of 11%-13%.

Endemol's improved performance has been fuelled largely by the success of "Deal or No Deal," which has enjoyed excellent ratings in most of the 45 territories where it has been produced so far this year, particularly in the U.S. and the U.K.

The success of "Deal" has also triggered an increasing demand for other game shows worldwide, helping the company to close a number of deals in several territories for other formats. These include "1 vs. 100," a revamped format from Endemol's library, and new formats "Show me the Money" and "Set for Life."

The format "1 vs. 100," has already been sold to 15 territories and is likely to roll out further in the near future thanks to its very successful debuts in the U.S. on NBC and in the U.K. on BBC1, according to Endemol.

The show's mid-October launch on NBC scored the highest 18-49 demographic rating for any non-sports Friday telecast on any network since Jan. 2005. NBC ordered 10 additional episodes just after its launch. On BBC1 the show has been enjoying strong ratings, peaking at 7.4 million viewers and a 33.6% share.

Reuters contributed to this story.
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