Endemol inks Korea format deals

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LONDON -- Endemol has taken another step into the Korean market with the optioning of five of its formats to Korean producer Olive 9.

The options include the format rights for hit game show "Set for Life," which recently launched on ABC in the U.S. and also aired on ITV 1 in the U.K., RTL in the Netherlands, Telefe in Argentina and TV3 in Norway.

"Golden Balls," on the U.K.'s ITV 1, also has been optioned as has game show format "Last Passenger," dating format "Exposed" and sports reality format "The Games."

The deals follow the success of game show "1 vs. 100," which launched on Korea's KBS in May. This is one of the first international formats to be locally adapted in the region.
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