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Endemol Launches L.A. Studio for Scripted TV Projects

The reality TV powerhouse’s start-up division will use deficit funding and be headed by CEO Philippe Maigret.

LONDON – Reality TV powerhouse Endemol is opening up an inhouse branch named Endemol Studios to focus on scripted television production.

The LA-based division will be headed by CEO Philippe Maigret, most recently Endemol’s exec vp, North America acquisitions. Maigret will continue to oversee North America rights acquisitions for the group.

Endemol Studios will be charged with developing current Endemol USA projects while also adapting Endemol programs from around the world.

The operation is resourced to finance the development of projects; deficit-finance the production of pilots and series; and to oversee all related activities, the company said. Co-production partners will become involved on a case-by-case basis.

Maigret, who has been exec vp of North America acquisitions for Endemol since March 2010, will run Endemol Studios, reporting to Endemol North America chairman David Goldberg.

Jeremy Gold, who in 2008 launched Endemol USA's scripted TV development division, which recently developed AMC's Hell on Wheels, set to bow Nov. 6 - will serve as Endemol Studios head of creative affairs.