Endemol Takes World Rights on Norwegian Format ‘Ultimate Entertainer’

3:10 AM PST 09/27/2012 by Scott Roxborough

The music show has established musicians competing against one another in 10 different musical genres.

BERLIN – Television production giant Endemol has taken worldwide rights for the Norwegian music entertainment format Ultimate Entertainer, optioning the show for all territories outside the Nordic countries.

The show, which drew an average 30 percent share on its Sept. 8 debut on Norwegian public broadcaster NRK, is a musical competition show akin to The Voice in which professional musicians face off in a series of live battles. The artists compete in 10 musical genres in which they are unfamiliar, with one performer voted out after every show. The singer who performs best over all 10 genres is crowded the Ultimate Entertainer.

Endemol signed the deal for Ultimate Entertainer with Nordic World, the sales arm of Nordic production alliance NICE Group. NICE member Monster Format in Oslo developed the show. Monster retains licensing rights for Ultimate Entertainer across the Nordic territories.

The agreement is the second global option deal between Endemol and Monster in the past year. Endemol also optioned Babes on the Bus last November and launched a German version of the “dating-show-on-wheels” on VOX television earlier this year.  Endemol said it is currently negotiating license deals for Babes on the Bus in several major territories. 

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