Endemol's 'Host in the Box' Lands First Deal in Spain
Spain's free channel Cuatro picked up the factual entertainment format created by Endemol Germany following its MIPTV debut.
MADRID — Endemol, the world’s largest independent production company, announced Wednesday that Host in the Box, the newest format from Endemol Germany, has been sold for the first time in Spain.
Following the format’s international launch at MIPTV 2014, Spanish broadcaster Cuatro has commissioned a first series of the factual entertainment show.
Produced by Endemol Spain, each episode of this latest adaptation will see a different host for each episode locked in a wooden box and shipped off to an undisclosed location within Spain.
The format has also sold to Hungary, where it successfully aired in February with an eight-episode run on Super TV2.
In Germany, where the format originally launched on ProSieben in February this year, the series outperformed the channel’s daily average by 12 percent.
“Host in the Box is a clever and entertaining format, which is a proven hit in Germany, one of the world’s biggest television markets,” said Iris Boelhouwer, Endemol’s managing director of creative operations. “This latest deal in Spain is a great example of how the format can be reworked for any territory, and we expect viewers will love seeing the hosts thrown out of their comfort zone into an entirely new world.”
Host in the Box follows the journey of a presenter who sets out to explore the life they never had. In each episode, the host is locked in a wooden box and shipped off to a different location equipped with nothing but burning curiosity and the box they arrived in.
From rough-riding Hell’s Angels to the sober Amish and wild porn actors, the host must adapt to a completely different lifestyle than what they are used to. By immersing themselves in daily activities and completing tasks, they will have a better understanding of their world. Before the host is shipped off on a new adventure, the deciding question is asked: Is this new lifestyle for them?