Entertainment One Signs First Look Deal With Richard Branson's Virgin Produced
TORONTO -- Entertainment One has signed a two-year first-look deal with Richard Branson’s Virgin group, giving the Canadian producer exclusive rights to all Virgin Produced scripted TV development.
Virgin Produced also has a first look deal with Comcast’s E! Entertainment Television for non-scripted development.
Virgin Produced, led by CEO Jason Felts, was launched nearly a year ago, and on the film side recently struck a multi-year joint venture with Relativity Media, a pact that produced Limitless, starring Bradley Cooper.