Entertainment One Signs First Look Deal With Richard Branson's Virgin Produced

4:39 AM PST 09/12/2011 by Etan Vlessing
Frederick M. Brown/Getty Images

The Canadian producer is looking to tap into its new partner's marketing platforms, including airlines, mobile, radio and social media.

TORONTO -- Entertainment One has signed a two-year first-look deal with Richard Branson’s Virgin group, giving the Canadian producer exclusive rights to all Virgin Produced scripted TV development.

Virgin Produced also has a first look deal with Comcast’s E! Entertainment Television for non-scripted development.

Virgin Produced, led by CEO Jason Felts, was launched nearly a year ago, and on the film side recently struck a multi-year joint venture with Relativity Media, a pact that produced Limitless, starring Bradley Cooper.

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