'Entourage' serves tequila

Report: Booze brand owner is old friend with show creator

In case you have wondered how the creators of Avion tequila managed to get their drink into a continuing storyline of HBO hit show "Entourage" this season, the answer is more simple than you may think. As often in Hollywood, relationships played a key role.

Show creator Doug Ellin has been friends with Kenny Dichter, who just launched Avion in New York and California, for 35 years -- since elementary school, the New York Post said in a report Friday that detailed how the storyline came together.

In mapping out the new season, Ellin was looking for a new business for "Entourage" character Turtle and asked his old buddy Dichter for help just as he planned the tequila launch.

"I told Kenny I'd love to use Avion on the show, but I told him, 'You have no control how I use it'," Ellin told the Post.
comments powered by Disqus