Epoxy Launches Social Video Tools
The Venice startup helps online video creators distribute content and engage with their audience.
A Venice startup is looking to help online video creators distribute content and engage with fans beyond just the YouTube platform with the Tuesday launch of its social video tools.
Epoxy, co-founded by Team Downey's former digital president Juan Bruce, integrates with YouTube, Facebook, Twitter and Instagram to help creators boost social integration and grow their audience through analytics tools.
"What we have developed at Epoxy is a tool set that is both powerful to the individual and enterprise networks where it may not be as intuitive for them to embrace social," Bruce tells THR.
Through Epoxy, a YouTuber can post a video directly to Facebook, Twitter or Instagram that fans can easily share with their networks. Epoxy has also developed robust search tools that help creators find social mentions even if they weren't tagged in the posts. And the startup's analytics tools are designed to help creators better understand how best to engage with their audiences.
Bruce says Epoxy has been working with everyone from individual YouTube creators to more traditional Hollywood players.
"Hollywood is realizing that digital and online video are key ways to have relationships with consumers," he adds.
Epoxy, which is headquartered in Dennis Hopper's former live-work compound, has raised $2 million in seed funding from Advancit Capital, Bertelsmann Digital Media Investments, Upfront Ventures, Greycroft Partners and Downey Ventures.