Erector Set looking to make big-screen debut
Helix Films forms partnership to create film franchiseIndie production company Helix Films has formed an exclusive partnership with the Meccano Toy Co. to develop an original 3D feature film based upon the Erector Set line of construction toys.
Invented in England by Frank Hornby in 1901, Meccano was conceived as a model toy construction system comprising reusable metal strips, plates, angle girders, wheels, axles and gears, with nuts and bolts to connect the pieces. The toy has sold under the Erector Set brand in the U.S. since 1913, and Meccano/Erector set toy products are currently sold in more than 90 companies.
Santa Monica-based Helix is developing a script for a family fantasy/adventure franchise built around the nuts-and-bolts brand that could also be extended to other platforms like TV and video games.
The deal, for undisclosed terms, represents the first time Meccano has licensed film rights to its toys.
Helix was founded in 2008 by film producers and business execs Steven-Charles Jaffe, Gaukhar Noortas and Kevin Foo to develop and produce feature motion pictures. It currently has two projects in production, a thriller "I'll See You Again" and a 3D animated feature adaptation of Gahan Wilson's "Eddy Deco."
"The three partners of Helix Films all grew up playing with Erector Set toys but in different countries -- Kevin Foo in Australia, Gaukhar Noortas in Kazakhstan and me and my brother Robert in the U.S. -- so our partnership with Meccano is very personal, as well as exciting," Jaffe said. "We believe the iconic Erector brand offers generational appeal with global reach, providing a tremendous platform to create a thrilling film franchise that boys, girls and adults will all adore."