Ereno named vp prod'n at SPTI Spain

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LONDON -- Sony Pictures Television International has hired Alfredo Ereno as vp production for its outpost in Spain, the company said Tuesday.

SPTI senior vp European production Antony Root announced the hire.

Ereno will be charged with overseeing the establishment of SPTI as a producer -- of scripted and nonscripted programming -- in the Spanish market.

Based in Madrid, Ereno will be chiefly focused on the development of local TV series and adaptations of successful international formats, SPTI said.

"This is the first time SPTI has appointed a dedicated head of production in Spain, underlining the strategic importance of the market in the overall growth of SPTI's international production business," Root said.

Ereno joins SPTI from his former role at Spanish production banner BocaBoca, where he was general director.

At BocaBoca, Ereno was responsible for the creative and commercial operations, including the development and production of fiction and entertainment programming such as long-running shows "El Comisario" and as exec producer on "Pasapalabra."
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