Eric Eisner Invests in Digital Startup Storehouse

4:30 AM PST 05/22/2014 by Paul Bond

The company was co-founded last year by veterans of Apple and The Daily.

Eric Eisner, the son of former Disney CEO Michael Eisner, has invested in a digital company called Storehouse, which allows users to easily create projects -- the company calls them "stories" -- that combine video, audio, photos and text.

Storehouse said Thursday it has raised $7 million in Series A funding led by SherpaVentures, True Ventures, Lerer Ventures and Designer Fund, and Eric Eisner was one of several "angel" investors.

Storehouse was co-founded last year by Timothy Donnelly, formerly of the the iPad news app The Daily, along with Mark Kawano, who was Apple's "user experience evangelist" and held design leadership roles at Frog and Adobe.

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The company boasts of "hundreds of thousands of users in 217 countries and territories across the world, and tens of thousands of stories published on the platform to date."

"We're taking on this new funding to grow out our world-class team and to continue our mission of enabling everybody to create beautiful stories -- from a second-grade student who's creating a book report, to a professional photographer who wants to share work under her name for the first time," Kawano said.

Eric Eisner, founder and CEO of Double E Pictures, previously invested in a couple of other small digital companies, one called The Fancy that is a rival of Pinterest and another called Peek, which helps users book trips, activities and entire itineraries.

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