ESPN 3D Will Go 24/7 Starting in Mid-February
NEW YORK - Walt Disney's ESPN said Wednesday that its ESPN 3D network will start broadcasting 24 hours a day starting on Feb. 14.
So far, it has aired only select games and events.
Along with live games and events each week, ESPN 3D will now also replay previous games, the company said at the Consumer Electronics Show on Wednesday.
A year ago, ESPN announced the launch of the channel with the goal of airing nearly 100 events in its first year.
"As we continue to expand the number of 3D events on the channel, it made sense operationally to transition ESPN 3D to a 24-7 network," said Sean Bratches, executive vp, sales and marketing for Disney and ESPN Media Networks. "We've been very pleased with the rate at which our affiliates have adopted ESPN 3D in its first year and we continue to look for new ways to serve fans, advertisers and affiliates with the best 3D sports content available."