ESPN boss asked to cut short vacation

Report cites intense Disney negotiations with cabler

ESPN boss George Bodenheimer and Sean Bratches, the sports network's head of sales and marketing, were asked to cut short their vacations as Walt Disney and Time Warner Cable are facing a Sept. 2 deadline in intense carriage fee renegotiations.

Their holidays-shortening return to the bargaining table was reported Friday by the New York Post.

At stake in the talks are the new terms, under which the cable giant will carry Disney's ESPN, ABC and other networks.

Both companies have waged marketing campaigns to sway consumers in what has become a year full of intense carriage fee disputes.

As always in carriage talks, Disney is eyeing more money for its programming, while TW Cable wants to hold the line on ever-increasing programming costs. ESPN is the most expensive cable network.
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