ESPN promotes two

Rosa Gatti and Chris LaPlace move up

Longtime ESPN PR chief Rosa Gatti will move to a new role at the company as senior vp communications counsel and corporate outreach, while longtime deputy Chris LaPlaca will take over as senior vp corporate communications.

Gatti and LaPlaca have been involved with corporate communications at ESPN since 1980, the year after the sports channel went live. Gatti became communications director at ESPN in July 1980 and hired LaPlaca later that month. Both have been there since.

Gatti will now be in charge of growth at ESPN's V Foundation and outreach initiatives in addition to playing an advisory role on communications. She reports to ESPN president George Bodenheimer. LaPlaca will be in charge of external and internal communcation at ESPN.

Gatti became vp communications in 1981 and senior vp communications in 1988. She was promoted to senior vp corporate communications and outreach in 2003. She was the first female sports information director at the NCAA's major university division when she worked at Villanova in 1974.

LaPlaca was promoted to director of communications in 1985, named vp in 1990 and senior vp in 2003. He was named senior vp communications in 2006.
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