European Broadcasting Union Takes Rights to Rose d'Or

COLOGNE, Germany - The European Broadcasting Union (EBU) has bought the TV rights to the Rose d'Or Festival, Europe's leading television festival and prize ceremony, from Swiss media group Ringier.

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The deal comes at the end of a lengthy relaunch of the venerable festival, which Ringier acquired in 2009.

The EBU hopes to reestablish the Rose d'Or as a premiere entertainment and TV event on the level of the Eurovision Song Contest, which the EBU also broadcasts and which is consistently among the highest-rated shows in Europe every year. The EBU, which is made up of 74 public broadcasters across 56 countries in Europe, the Middle East and North Africa, will be able to give the Rose d'Or a truly pan-national platform.

Ringier shifted the Rose d'Or festival from its traditional Fall date to May this year. In its new slot, the 2012 jury honored ABC's period drama Pan Am with its Best Series trophy while Australian reality show Go Back To Where You Came From took the overall Best of Rose honor.