European Exhibitor Odeon & UCI Cinemas Adds Imax Screen in Manchester

"The Hunger Games: Catching Fire"
"The Hunger Games: Catching Fire"

TORONTO – Imax has expanded its pact with Odeon & UCI Cinemas by adding a new theater in the Odeon Trafford Center multiplex in Manchester.

The deal brings the number of Imax theaters operated by Odeon in the U.K to 15.

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The latest British screen for Imax is timed to open for the release of The Hunger Games: Catching Fire and The Hobbit: The Desolation of Smaug.

"Imax has consistently strengthened the performance of our cinemas, delivering a unique, immersive and premium cinematic experience that drives higher attendance per screen," said Rupert Gavin, CEO of Odeon & UCI Cinemas Group, in a statement on Thursday.

The U.K.-based exhibitor is the largest cinema operator in Europe, where it runs 2,182 screens at 237 sites, with 115 in Britain.

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