Europe's first all-digital, all-3D cinema opens

Apollo Cinemas six-screen digital 3D multiplex in Wales

LONDON -- Europe's first all-digital, all-3D multiplex cinema opened Friday in Carmarthen, Wales.

Sony Professional, RealD and Apollo Cinemas teamed to take 3D to a new level with the creation of Europe's first fully digital 3D multiplex.

Apollo's new multiplex will be home to six digital cinema screens, each of which will be equipped to display 3D.

Apollo's Carmarthen multiplex is the ninth of Apollo's 14 U.K. sites to introduce digital projection and follows installations in Redditch, Altrincham and Fareham. Since the company switched to digital, it has transformed 27% of its business to 3D.

Apollo Cinemas managing director Rob Arthur said: "Through partnerships with Sony Professional and RealD, we've invested a great deal in creating an innovative entertainment environment across all of our cinemas and are extremely proud to have created the most pioneering, ground-breaking digital cinema experience in Europe.

Our partnerships with Sony Professional and RealD allow Apollo to offer the ultimate digital cinema experience to all our visitors. Sony is the only manufacturer in the U.K. that offers 4K digital cinema technology and through working together with Sony and RealD we are able to deliver 3D on 4K, which truly delivers the best and most immersive 3D experience to our existing and future customers."
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