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Eva Longoria Targeting Latino and Female Communities With New Obama Campaign Role

Eva Longoria Vanity Fair Chrysler Party P 2012
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“There are so many things that he has delivered on that I find people overlook," the actress told THR at a pre-Oscar event. She was recently named co-chair of the president's re-election campaign.

Desperate Housewives star and loyal Obama supporter Eva Longoria is excited to -- once again -- support the president in his latest campaign. After strongly supporting Obama in 2008, the actress was rewarded with the position of national co-chair for the president's 2012 re-election campaign.

“As soon as the show wraps, I’m going on the campaign trail and going to the swing states,” she told The Hollywood Reporter at a pre-Oscar bash, which she co-hosted with Vanity Fair and Chrysler. “Nevada, Colorado, New Mexico, and I’m probably going to Florida as well.”

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Longoria plans to focus her campaigning on influencing two key groups that hold close ties to her heart.

“Just really messaging to not only to the Latino community, but the female community,” she explained.  Obama won the Latino vote in 2008, but since then, some activists have been disappointed in the president’s indecision with the issue of comprehensive immigration reform.

Other constituents who were once strong Obama-supporters may now think differently, as well.

“I always find that really odd,” Longoria said. “Because he’s really made some bold promises and he’s kept them.” She went on to explain promises that she believes the president has stood by, such as healthcare and “holding Wall Street accountable for their contributions to the economy.” 

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“There are so many things that he has delivered on that I find people overlook," she continued. "And I think the rhetoric against him is so sharp from the primaries, that it’s dangerous for people to buy into the misinformation that’s out there."

A few of her Hollywood pals weighed in on her role as co-chair, including Desperate Housewives co-star Felicity Huffman.

“I’m jealous. I’m in awe and I’m jealous,” she told THR.

“Obama couldn’t have picked a better supporter to be a co-chair,” Mario Lopez added. “I think that might lock it in for him. It was the Eva-factor.”

Actress Nia Vardalos joked: “I just want to come right out and say that I think that Obama is hot! And therefore we love that she is working with him,” speaking for husband Ian Gomez and herself.

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Longoria will join 34 other selected co-chairs, including elected officials, campaign volunteers and Harold and Kumar star Kal Penn (real name Kalpen Modi), who has served as associate director of the White House Office of Public Engagement.

Bottom line for Longoria's message to undecided voters: “I think people really just have to educate themselves on what he has done, what he is still doing and what he is going to do.”