Pret-a-Reporter

Everything to Know About Alexandre Herchcovitch, Designer of Gisele's Opening Ceremony Dress

Joe Kohen/Getty Images
Alexandre Herchovitch

In addition to the sparkly gown from Friday night, he once created anti-cellulite jeans.

It comes as no surprise that Gisele Bundchen chose a Brazilian designer for her catwalk debut at Friday night's Opening Ceremony in Rio. But who is Alexandre Herchcovitch, the Brazil native (with the not-so Brazilian name), who designed her sequined gold gown?

We did some digging.

The 45-year-old, who is the grandchild of Polish and Romanian immigrants (hence the name) grew up in Sao Paulo, Brazil's largest city. He launched his eponymous label in 1994 in his home country, and became a national sensation for his skull print collection, which shortly thereafter became the symbol of Brazil's rebel youth culture. 

Another notable contribution to the industry — in addition to the skulls, that is — were his "anti-cellulite jeans" which he launched in 2013. Herchcovitch claimed that his "beauty denim" could trap heat and turn it into infrared rays which would combat cellulite. (We're guessing they probably didn't live up to these claims.) 

 

A photo posted by À La Garçonne (@alagarconne) on

Over the following years, Herchcovitch evolved from his punk roots to more streamlined contemporary wear, which he showed at New York Fashion Week. The designer stepped away from his own label — which now shows at Brazil's Sao Paulo Fashion Week — in 2015. 

At the end of last year, Herchcovitch began focusing his energy into developing a clothing line for A La Garconne, a Sao Paulo-based vintage store. The first collection will be available at Opening Ceremony in New York later this week.  

comments powered by Disqus