Execs join forces for digital panel

Elisabeth Murdoch, Greg Dyke aim to boost industry

LONDON -- Former BBC director general Greg Dyke and Shine chairman and CEO Elisabeth Murdoch will form part of a panel that will put forward a blueprint to bolster the creative industries here.

The review, launched Monday by Conservative Party shadow culture and media secretary Jeremy Hunt, is a response to the Government's Digital Britain report, which the opposition Conservatives believes to be too weak.

"The Digital Britain process has been strong on analysis but, so far, weak on action," Hunt said. "There is a real opportunity for our creative industries to lead Britain out of the recession, but only if governments are prepared to deliver on their rhetoric."

A full version of the government's report is due in the summer, but Hunt said his party's review -- which assembles a who's who of U.K. media luminaries -- will provide a punchier plan to boost the U.K. creative, production and advertising industries.

"This review will look at the tangible, practical actions that need to happen if Britain is to capitalize on its competitive strength as one of the leading creators of digital in the world," Hunt said.

The 13-strong panel will be chaired by the former BBC director general Dyke and feature other high-profile media figures including Murdoch, Microsoft U.K. chief Ashley Highfield and Lastminute.com's co-founder, Brent Hoberman.

Universal Music chief executive Lucian Grainge, Carphone Warehouse CEO Charlie Dunstone and Alex Hope, managing director of special effects company Double Negative, also will take part in the review.
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