There's a big responsibility for execs to look good on the red carpet these days -- but it's so much more work for women than it is for their throw-on-a-tux male counterparts.
Warner Bros. president of worldwide marketing Sue Kroll has learned how to grace a red carpet gracefully -- at least 13 of them so far in 2012 (for Warner Bros. films including Wrath of the Titans, The Campaign, Rock of Ages, Trouble With the Curve, Magic Mike, Dark Shadows, Argo, Cloud Atlas) -- and she's always perfectly attired in Dolce & Gabbana lace sheaths or well-cut Tom Ford, Prada or Lanvin dresses and with Lanvin bags, chic Prada or Lanvin pumps and Irene Neuwirth jewelry.
How does she do it?
In her mind, style is as tied into marketing as anything else. "A premiere is serious business," Kroll tells THR, "but in a creative field like moviemaking, it's also a celebration. So I won't leave my style or femininity behind. But I always tailor it appropriately."
She shops Barneys and the Lanvin, Prada and Dolce boutiques on Rodeo Drive and tries to buy a lot of basics she can wear again -- in black -- and then adds interesting shoes and bags and jewelry to change up the look. The boutique managers have come to understand her style and do a lot of looking out for more variables for her chosen look.
"Having to dress for the number of red carpets and movie premieres and events women executives have to attend can be challenging -- but it's also fun," says Kroll. "It's most important that I look professional, but not dowdy or uptight."
Even in college, Kroll had an eye and shopped markdowns at Saks and Lord & Taylor, after which she jumped into the work pool. "In those days, you never wore jeans to work," she says. "As long as I can remember, I've always loved beautiful clothes."
As her career evolved, so did her taste -- and her options. "Even starting out, as an assistant, I wore a suit every day. My mother would always say, 'If you want to be a vice president, dress like one. Presentation is important, and the way you dress says a lot about you. I always dressed in a manner appropriate to how I want people to perceive me."
SOME OF KROLL'S FAVORITE LABELS
- Lace sheath dress by Dolce & Gabbana; $2,575, barneys.com
- Mixed chrysoprase, black and boulder opals, diamond pave and rose-cut diamond necklace set in 18-karat yellow gold by Irene Neuwirth; price upon request, Barneys New York, Beverly Hills
- Mixed chrysoprase and rose-cut diamond bracelet set in 18-karat yellow gold by Irene Neuwirth; price upon request, Barneys New York.
- Black leather pumps with blue grosgrain trim by Lanvin; $690, net-a-porter.com
- Leather “Happy” shoulder bag by Lanvin; $2,545, net-a-porter.com