'The F Word' Retains Original Title for Canadian Release
Unaffected by MPAA restrictions, Entertainment One is not changing the title for the Daniel Radcliffe- and Zoe Kazan-starrer to "What If."
TORONTO – There will be no bleeping of The F Word in liberal Canada.
Indie distributor Entertainment One on Friday said it will keep the original title for the Daniel Radcliffe- and Zoe Kazan-starrer, to be released in Canada on Aug. 1.
That comes despite CBS Films choosing to rename the film as What If for its U.S. release, and move away from The F Word.
"The U.S. distributor was under certain MPAA restrictions that do not effect us in Canada, so we are able to keep The F Word, the title we all loved from the beginning,“ said Frank Mendicino, senior vp marketing at eOne Films Canada, in a statement on Friday.
The F Word, directed by Michael Dowse, bowed at the Toronto International Film Festival last year.
"We are pleased eOne has decided to use the original name; we premiered at TIFF as The F Word and the title has built up so much goodwill in Canada, it would seem remiss to call it anything else here," said producer David Gross in his own statement.
The film is based on a screenplay by Elan Mastai. Gross and Jesse Shapira produce with Macdara Kelleher and Andre Rouleau.