Facebook Updates Mentions to Make Sharing Easier for Celebrities

Facebook CEO Mark Zuckerberg

The standalone app is popular among celebrities including Channing Tatum, Justin Bieber and Anne Hathaway.

Mentions, the Facebook app only for verified public figures, is getting an update. 

Facebook announced Thursday that it has added new features to make it easier for celebrities and athletes to engage with their fans through the app.

People who post to Facebook via Mentions can now share those posts on Instagram and Twitter. The change makes it easier for people with followings on other social platforms to reach them all through one app, a proposition that third-party apps such as WhoSay have long promoted with their celebrity users. 

Mentions, the Facebook app only for verified public figures, is getting an update. 

Facebook announced Thursday that it has added new features to make it easier for celebrities and athletes to engage with their fans through the app.

People who post to Facebook via Mentions can now share those posts on Instagram and Twitter. The change makes it easier for people with followings on other social platforms to reach them all through one app, a proposition that third-party apps such as WhoSay have long promoted with their celebrity users. 

 

 

Facebook has also added topics to a person's mentions feed. This allows public figures to follow the conversation around a hashtag for a trending topic or a specific Facebook page. In a blog post announcing the update Facebook product manager Allison Swope said the feature allows people to "be able to see public posts about that topic in your feed, in addition to seeing posts that mention you." 

Facebook launched Mentions in July to provide its famous users a customized platform through which they could interact with fans. Since the launch, the app has seen strong adoption among celebrities. Channing Tatum used the app to share the poster for his upcoming Magic Mike XXL, for example, and Justin Bieber posted his apology video through the app. Other celebrities who have adopted mentions include Giselle Bundchen, Samuel L. Jackson and Anne Hathaway

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