Family Room follows prospective Olympians

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NEW YORK -- Johnson & Johnson, NBC Olympics and iVillage have launched the Family Room, a website which will follow the journey of eight athletes and their families over the next five months as they prepare to qualify for the Beijing 2008 Olympic Games.

The centerpiece of the Family Room, presented by J&J and available for viewing at iVillage.com/familyroom, is a series of weekly webisodes. The five- to seven-minute documentary-style shorts will include footage and interviews captured by NBC Olympics as well as the athletes and their families via handheld cameras.

The Family Room initiative will include profile pages on the iVillage Connect social networking platform that will feature blogs and personal photos from each athlete; the Raising Future Champions community forum, where users can share their personal stories about memorable sports moments in their children's lives, and a Share Your Shout Out graffiti wall, where visitors can type in words of encouragement.

The Family Room will also feature information about J&J products and links to NBCOlympics.com's coverage of the eight athletes, including how they are faring in pre-Olympic competitions, news about their international rivals, previews of their events in Beijing, blogs and photo and video galleries.

NBC said it will air vignettes and promos for the Family Room across numerous NBC Uni platforms including "Early Today," "Today," MSNBC, USA, iVillage and various NBC affiliates across the country.

The athletes being featured in the Family Room are Tina Ellertson (soccer), twin brothers Paul and Morgan Hamm (gymnastics), Reese Hoffa (track and field), Chellsie Memmel (gymnastics), siblings Steve and Katie Mocco (wrestling and judo, respectively), and Lauryn Williams (track and filed).
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