Fandango Sees Jump In Movie Ticket Purchases On Mobile Devices
Smart phones and tablets accounted for 30 percent of tickets sales throughout the summer.
Fandango -- the NBC Universal subsidiary that sells movie tickets online and via phone -- has revealed that mobile purchases accounted for nearly 30 percent of all tickets sold on Fandango throughout the summer, which is a record for the company.
Underscoring that growth, Fandango also said downloads of its apps are up 43 percent year-over-year and total downloads topped 26 million. Mobile ticket sales more than doubled on the site over the past year, rising 116 percent.
Earlier this year, Fandango extended its reach in exhibition through deals with chains such as AMC Theatres and Regency Theatres. In addition, Fandango struck partnerships with MSN, Yahoo! and AOL's Moviefone, becoming the movie ticketing provider for these sites.
Fandango reported that, overall, its summer ticket sales rose more than 26 percent year-over-year, with July marking its highest-trafficked month with an estimated 41 million unique visitors.
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