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'Fashion is Not for Sissies'

Now in its 10th season, "Project Runway's" execs and talent open up about their underdog show that redefined two networks, sparked an ownership war, landed eight Emmy nominations and proved that not all fashion goes out of style.

It's 10 a.m. on July 15, and supermodel-turned-TV mogul Heidi Klum looks impossibly cool gliding through a stifling 95-degree studio in New York's Fashion District in a skintight Jitrois black leather dress and 5-inch Christian Louboutin pumps. "We ran over here from production, so it's the only thing I had," she says of the not-so-breathable fabric. Within moments, her Project Runway co-star and designer Michael Kors strides out of an elevator -- aviators on -- and beelines to Klum. Between filming episodes of Lifetime's Emmy-nominated reality series -- which features 16 budding designers competing to show at New York's Fashion Week and win $100,000 from L'Oreal to, in theory, launch their own line -- the co-stars, along with Marie Claire fashion director Nina Garcia and former Parsons fashion-design department chair Tim Gunn, convened for a discussion with The Hollywood Reporter. (Interviews with Harvey Weinstein, Jane Cha Cutler, Desiree Gruber, Rob Sharenow, Jonathan Murray, Sara Rea and Jane Lipsitz were conducted separately.)