Fashion Web Series 'Labeled' Shows the Ridiculous Side of the Industry (Exclusive)
No one said fashion is for the faint of heart.
Working in fashion is no easy feat. Anyone who's seen The Devil Wears Prada or Zoolander knows that some of the ridiculousness portrayed really does go down in an industry that's all about looking fab. Now there's a new web series comedy that's continuing (and perhaps, confirming) the idea that the fashion biz is, shall we say, a bit crazy at times.
Labeled follows a group of employees working in public relations for a prestigious fashion house called Mirello, where they're expected to do things like remove trash-bag liners because the big boss thinks they look like condoms and serve coffee to showroom visitors despite having a bloody nose after running into a glass door.
Created by Lindsey Goodman and Jessie Katz (a former THR staffer and current Billboard content creator) through their recently launched production company, Piano Factory Pictures, the series stems from the ladies' own experience in working together for Prada in 2006.
"Both of our first real jobs out of college were working for this famous fashion brand, and everyone, including us, assumed that world was inherently very glamorous," says Goodman, who, like many others, realized otherwise.
"Though there were some definite perks to the job — cool parties, celebrity encounters — the glamour was really more on the part of the people buying the clothes, not the ones selling it," shares Goodman. "The ones who can barely pay their rent are constantly being screamed at in Italian; wrench their backs lugging around garment bags that weigh more than they do; and are just hoping to pass off their own H&M wardrobe as haute couture."
Goodman and Katz quickly recognized that the "juxtaposition became increasingly hilarious and absurd the longer we worked there," which led them to start "daydreaming these increasingly ridiculous scenarios that we could easily imagine finding ourselves in on a daily basis." Those ideas translated into writing a pilot, and thus, Labeled was born.
Beyond the comedy, the show's characters are well-dressed, too. (It is a fashion series, after all.) The duo share that they had access to a collection of vintage items from SoHo's Pink Clouds through Goodman's college friend, Jennifer Collins, as well as loaned pieces from Britt Cosgrove and Marina Polo's mindfully designed label SVILU.
While there are moments in the series inspired by real-life experiences, "the point of the show is to take that reality and ratchet up the absurdity so that it becomes its own funhouse mirror to what we actually went through," says Katz.
"Of course, people will know where we worked, and if they follow the fashion world at all they might recognize certain larger-than-life personalities that we couldn't have exaggerated if we tried," adds Katz. " 'No one said fashion is for the faint of heart' is probably the truest line in the show."
Labeled's first three episodes — premiering exclusively on Pret-a-Reporter — is part of a projected 12-episode season, and the ladies decided to launch now "so that people can get a taste of this wacky, wonderful world to come." A Kickstarter page will be created to fund the rest of the season. Find out more on Labeled's page here.
But first, watch the three episodes below and enjoy.