The Fast 411 on Filmart
Who to met, what to see and where to go – everything you need to know to get the most out of Hong Kogn's hot event.
These days, everyone wants a piece of the booming Asian film sector. Details differ across the region, but the story arc of the Asian success story is consistent: bigger, faster, more. With the balance of the global box office tilting ever more eastward, practically every film industry in the world is looking to buy in, co-produce and tap financing -- and maybe even find the next A-list Asian face. There is no better entry point than Filmart, which runs March 19 to 22. A record 640 exhibitors from 31 countries will set up shop at the Hong Kong Convention and Exhibition Centre, a 10 percent increase from the 2011 tally. The concurrent Hong Kong Asia Film Financing Forum (HAF), where emerging and established filmmakers bring projects to pitch to potential financiers, is also on the rise. "The development of the HAF has been going well over the years," says Albert Lee, CEO of Hong Kong powerhouse studio Emperor Motion Pictures and one-time HAF director (in 2003). "Quite a number of projects have come to fruition through raising financing at the HAF." But there's more to the event than business. The increasingly noteworthy sixth annual Asian Film Awards take place March 19, the two-week Hong Kong International Film Festival kicks off March 21, and the afterparties are known to blur the days -- after all, the bars never close in Hong Kong.
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