FCC Uses Twitter to Intervene in Fox-Cablevision Dispute


NEW YORK - After FCC chairman Julius Genachowski gave Cablevision Systems and News Corp./Fox a tongue-lashing Tuesday, his agency also took to Twitter later in the evening, providing some updates on scores in game three of the San Francisco Giants-Philadelphia Phillies MLB playoff series, as well as pointing out alternatives for upset Cablevision customers.

As mentioned by the Wall Street Journal's Digits blog, the FCC mainly seems to have taken the digital media route to highlight its involvement and step up its pressure on Fox and Cablevision to resolving their carriage showdown.

After all, the FCC Twitter feed only had four messages about the baseball game, all including links to consumer information sections of its Web site.

The first FCC tweet without a scoring update said:
"Worried about missing Phillies-Giants game? Tips for consumers (and fans) affected by Cablevision-Fox dispute http://bit.ly/d9f2kQ"

Here are the tweets that followed:
Baseball fans disappointed about missing game three? (2-0 SF, top 5th) Cablevision-Fox dispute info at http://FCC.gov/consumer

We’re filling in the baseball void for those without Fox-Cablevision. Matt Cain pitching a beauty. SF up 3-0 http://fcc.gov/consumer

Matt Cain relieved after 7 strong, 2 H, 0 ER. Giants scored on two singles, throwing error. SF up 3-0 top 9 http://fcc.gov/consumer

That’s a wrap. SF takes game 3, 2-1 series lead. While we urge Fox-Cablevision to resolve the dispute, tips http://fcc.gov/consumer
 

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