Ferrari tapped to head Warner Bros. Italy

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ROME -- Paolo Ferrari, a 17-year veteran of Warner Bros., has been appointed president and managing director of Warner Bros. Entertainment Italy, the company announced Tuesday.

One of the most visible industry players in Italy, Ferrari recently took over as head of the Italian Association of Cinematographic Audiovisual and Multimedia Industries and last year was awarded the "Grande Ufficiale" award -- one of Italy's highest civilian honors -- by Italian President Giorgio Napolitano.

According to Warners, Ferrari's new duties include oversight of all the company's business in Italy including film production, distribution and marketing.

"I look forward to working with him and our in-country management teams to become an even more important part of the thriving, vibrant Italian entertainment industry, where we're already an established player in local film production arena," Warner Bros. International executive vp Richard Fox said in a statement.

Before joining Warner Bros., Ferrari worked at Columbia TriStar Films Italia, MGM and cinema monitoring group Cinetel.
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