Film dialogue featured on official Oscar poster

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Famous lines of movie dialogue take center stage in the official poster for the 79th Annual Academy Awards, which the Academy of Motion Picture Arts and Sciences unveiled Tuesday.

The commemorative poster features words and phrases that have entered popular culture because of the influence of films.

"They are the unforgettable lines that you hear in everyday conversations, in meetings, at parties, or walking down the street," Academy president Sid Ganis said. "They tap into what we think and give us great shorthand ways to express how we feel about those things. If a picture is worth a thousand words, then each quote is worth at least 500."

The poster was created by TBWA\Chiat\Day Los Angeles; photographer Albert Watson shot the Oscar statuette that is featured.

Among the prominent lines on display are "Stella!" from "A Streetcar Named Desire," "I'm mad as hell and I'm not going to take this anymore!" from "Network," "Snap out of it!" from "Moonstruck" and "You had me at hello" from "Jerry Maguire."

All of the lines showcased on the poster except one are from films that have received an Academy Award nomination for best picture, writing or both, between 1936-2005. The Academy said it will sponsor a number of trivia contests, based on the poster, including one to identify the line that is not from a film nominated in the best picture or writing categories.

The 27- by 40-inch poster, printed on premium recycled paper, uses a black canvas and highlights the quotes in gold metallic ink, each in a distinctive typeface to reflect the movie it represents.

Starting Tuesday, more than 65,000 posters will be distributed worldwide. The poster will be available for purchase through March 12 on the Academy's Web site.

Nominations for the 79th Academy Awards will be announced Jan. 23 and the Oscar ceremony will take place Feb. 25.
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