Film London, BFI Pact to Continue Supporting LUFF

BERLIN -- U.K. sales agents and British film projects alike at the EFM in Berlin got a lift Sunday as it emerged Film London and the British Film Institute had pacted to continue supporting the London U.K. Film Focus (LUFF).

The LUFF, set to make its eighth annual appearance in June this year, invites international buyers to the British capital for four days of schmoozing, deal-making and beauty parading of British movies.

The match up between Film London and the BFI to support the event is a relief for U.K. sales companies who expressed concern that such events would be shelved after the British government opted to shutter the U.K. Film Council next year.

Film London CEO Adrian Wootton said: "There has been much discussion about the U.K.'s production funds continuing and the tax credit remaining in place to support inward investment, so this is a great opportunity for us to tell the international industry that export is still very much a priority for the U.K. Initiatives to ensure British film talent reaches an international audience are extremely important and vital in supporting a huge number of careers and businesses – from the film-makers to the sales agents."

The event also counts support from regular backers the Mayor of London, U.K. Trade & Investment and Film Export U.K.

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