Film to premiere via mobile phone
'Rage' will run as episodes beginning Sept. 21Sally Potter's new film "Rage" will premiere on mobile phones when Babelgum offers one episode from the film per day for seven days via its free mobile application for iPhone and iPod devices, beginning on Sept. 21.
The episodic mobile release will be available in the United States, the United Kingdom, Italy, France, Germany and Spain.
"Rage" tells the behind-the-scenes story of a New York fashion show through a series of interviews, as if shot by a schoolboy on his mobile phone over a seven-day period. The film, which features Simon Abkarian, Steve Buscemi, Lily Cole, Judi Dench, Eddie Izzard, Jude Law, John Leguizamo and Dianne Wiest, premiered at the 2009 Berlin Film Festival. Written and directed by Potter, it was produced by Christopher Sheppard and Andrew Fierberg.
In a statement, Potter, Sheppard and Fierberg said, "We always wanted to incorporate new-media platforms into our release strategy and to find a novel approach to bringing 'Rage' to both new and traditional film audiences. We are delighted to be working with Babelgum, who we see as a true partner in crafting an innovative distribution model."
The mobile premiere will kick off a multiplatform, multiterritory release that includes the U.S. DVD release on Sept. 22 through Liberation Entertainment; an interactive satellite premiere in the U.K. on Sept. 24; the online release via Babelgum beginning Sept. 28; and the Adventure Pictures DVD release in the U.K. and Ireland on Sept. 28.
The red carpet event and Q&A following the Sept. 24 premiere at London's BFI/Southbank will be broadcast online commercial-free on Justin.tv.