Film4 Hires Commissioner For Digital Arm
Channel 4's film unit appoints Anna Higgs to head Film 4.0.
LONDON -- Film4, Channel 4’s film unit, has hired producer Anna Higgs as a new commissioning editor to oversee the newly announced digital initiative, Film4.0.
Higgs is tasked with commissioning film-makers to make content in the digital space, find new talent to work in the area and work on cross-platform marketing opportunities.
Film4.0 was set up in May, to ensure the movie unit is encouraging audiences and filmmakers to embrace multi-platform content.
Higgs will report directly to senior commissioning editor Katherine Butler.
HIggs won a BAFTA Interactive Award for Learning in 1998 and has also worked as an interactive design consultant across digital TV, film and gaming for clients such as Sony, Sainsbury’s, BskyB, Telewest and the BBC.