Filmart 2012: HKIFF Opener ‘Buff’ Generates Pre-Fest Sales Buzz


HONG KONG - Media Asia’s romantic comedy Love in the Buff, opener of the 36th Hong Kong International Film Festival from director Pang Ho-cheung, has proved to be a hit before the fest has even kicked off. The film has inked presale deals with China Lion for the U.S. and Canada, Dream Movies for Australia and New Zealand, Encore Films for Malaysia and Singapore and Applause Pictures for Taiwan.

The sequel to the 2010 cult hit about the joys of smoking, Love in a Puff, Buff finds the couple from the first film — Miriam Yeung and Shawn Yue — struggling to reconcile after relocating them to Beijing. The film marks the first major release for director Pang after his own relocation to the Chinese capital. “Smoking is no longer the main focus of the film; we’ve strengthened the romantic storyline and incorporated the sights and sounds of Beijing,” said John Chong, Media Asia executive director.

The company also is presenting The Blind Detective at Filmart, a HK$90 million crime thriller from director Johnnie To, starring Andy Lau (A Simple Life) and Sammi Cheng (Romancing in Thin Air). Filming is scheduled to start in May.

Also on the Media Asia slate is director Sun Jianjun’s Dwelling in the Fuchun Mountains, a contemporary thriller starring Andy Lau and Lin Chilin, for which the company is offering distribution rights in Southeast Asia.

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